Fpay app
An app with millions of users, but it needed a redesign.
Discovery phase
When we started analyzing the original version of the Fpay app, we identified major usability issues and a rigid structure that limited users’ ability to perform basic tasks efficiently. The interface also failed to reflect the brand’s energetic and friendly spirit.
During this phase, we conducted heuristic evaluations, competitor benchmarks, and user interviews to understand behaviors, frustrations, and unmet needs. These insights helped us define key opportunities to simplify and enhance the overall experience.
Role
Lead Product Designer
Ideation
Based on our findings, we moved into an ideation stage focused on flexibility. Our goal was to break away from the fixed structure and introduce customizable modules that would allow each user to tailor the app to their personal financial habits. Through workshops and iterative wireframes, we explored different navigation flows and information hierarchies, aiming for a more intuitive and scalable system that could grow with the product’s future needs.
Visual Exploration
Once we had a solid user experience foundation, we moved on to visual exploration. We worked on creating a more fresh, dynamic, and vibrant interface, aligned with Fpay’s brand personality. We refined iconography, typography, and motion principles to bring more life and clarity to the interface, while ensuring consistency across all digital touchpoints.
Results
The redesign led to a more fluid and flexible experience, where users felt the app adapted to them rather than the other way around. Usability testing showed significant improvements in task completion rates and overall satisfaction. Additionally, the new modular system empowered the product team to iterate faster and integrate new features seamlessly, without compromising visual consistency or user experience.
