VIP page SKU
In the product details (SKU) section, we need to implement filters that update instantly without taking the user off the screen.
Discovery phase
Before jumping into design, I focused on understanding the core problem and the audience. This phase involved studying user behavior, analyzing market a trends, and identifying gaps in existing solutions. The insights gathered helped me make informed design decisions and the project with real user needs. And I reviewed similar products and services.
Through user surveys and informal interviews, I gathered real feedback about pain on points goal and preferences. These insights shaped the foundation
Role
Lead Product Desiger
Ideation Development
Based on the insights gathered during the research phase, I began a possible solutions and visual directions. Mood boards, mind maps, and rough sketches were created to explore various creative routes. This allowed me to translate abstract idea into tangible concepts that align with user needs and business goals.
Visual Exploration & User Test
At this stage, I began by designing several options, which we then tested with users. Once we identified the version that worked best, I generated the high-definition design and components, and we added them to the Design System.
Results
With this filter design, we've managed to keep the user on this screen longer without them having to leave to compare other versions and models. We've increased the conversion rate from this screen to the "Book or Schedule a Visit" section.
